ABOUT
I am a Creative Director and Producer working across Live Events, Performance, Video, and Strategy. I’ve brought rigorous creativity and innovative ideas to over 13 years of industry work bringing stories to life that inspire action, deliver messages, and create unforgettable experiences.
Storytelling is the beginning and the end of my work. It informs initial conversations, getting to know client’s needs and goals, crafting strategic content plans, and taking a hands-on approach to executing that vision with animation, design, video, and experiential.
I work with CEOs to craft their messaging and hone their storytelling. I distill brand stories into memorable media that moves and inspires. I create experiences that go beyond the linear narrative to create storytelling so immediate it can’t help but be felt.
Get in touch. We’ll roll up our sleeves, reimagine what’s possible, question assumptions, and tell your story.
richertschnorr@gmail.com
linkedin.com/in/richertschnorr
EXPERIENCE
Creative Director & Producer
VIVA Creative
New York, NY & Rockville, MD | MAY 2021 – Present
Currently leading creative direction and content production for a diverse range of events, meetings, activations, and performances. Specialized in working deeply with leadership to create vision and message, a hands-on approach to content production, and a fine-tuned attention to detail in final execution. Working with strategic creativity to ensure concepts are elegantly aligned with goals and metrics.
Partnered with major global brands in pharmaceuticals and health, business travel, the cruise industry, luxury real estate, social justice, government and policy, and nonprofits. Clients include Daiichi-Sankyo, AMEX Global Business Travel, Booze Allen Hamilton, Indeed, Sotheby’s International Realty, Regent Cruise Lines, Norwegian Cruise Line, MSC Cruises, and others.
KEY ACCOMPLISHMENTS
Frequently requested for repeat work by clients and cultivated larger spends and deeper relationships with multiple clients.
A strong creative pitch track record - delivering wins early in the process to keep the entire project on schedule.
A diverse background that allows clean communication with leadership, designers, animators, and coders.
Video Director, Editor, & Producer
Freelance
New York, NY | MAY 2011 – May 2021
Managed all aspects of video production from pre-production to final editing, color grading, and motion graphics. Leveraged a deep understanding of social platforms to deliver multi-platform content packages with custom edits and graphics. Produced best-in-class social video content for nonprofits, art galleries, musicians, and more. Excellent editor with a keen sense for story and proven ability to distill interviews to their most essential and compelling form.
Director of Digital Media
The New York Public Library
New York, NY | July 2013 – november 2019
Led Digital Media Team in Communications and Marketing Department, ensuring cohesive branding across digital promotional content including video, audio, and photography, keeping company-wide strategies. Sourced, hired, and mentored a robust creative team, increasing efficiency and optimizing workflows, overseeing end-to-end production. Transformed Library social media, audio, and video content achieving non-profit lead status. Managed departmental budgets, negotiated vendor agreements, and maintained company equipment. Created multiple NYPL podcasts bringing thousands of listeners library content twice a week.
Digital Producer
The New York Public Library
New York, NY | December 2011 – JULY 2013
Worked with cross-departmental teams throughout the Library, bringing forth strong viewpoints to aid in brainstorming and developing new ideas. Guided development and led world-class communications as head designer building award-winning mobile apps, websites, and digital books, as well as designing ad campaigns and videos. Implemented clear consistent communication across brands.
Information Designer
Infographics.com
New York, NY | AUGUST 2010 – DECEMBER 2011
Directed all phases of production for print, web, mobile, and motion graphics as lead designer. Assisted nationally recognized companies with infographics design including MIT, Microsoft, Bank of America, and OppenheimerFunds. Created complex and meaningful infographics utilizing analytical storytelling and graphic renderings.
Manager of Artist Services
Dance Theater Workshop
New York, NY | SEPTEMBER 2005 – AUGUST 2010
SKILLS
Creative Direction and Content Production
Content Strategy
Executive Coaching and Deck Development
Team Building and Management
Adobe Creative Suite: Premiere, After Effects, Photoshop, and Illustrator
Keynote and PowerPoint
Video Shooting, Editing, Production
EDUCATION
Parsons the New School for Design
Master of Fine Arts in Design and Technology
New York, NY 2011
Sarah Lawrence College
Bachelor of Arts
New York, NY 2006
AWARDS
NYPL Insta Novels
The Webbys 2019 - Best Social Media, Best Use of Stories
FastCompany - 2019 Innovation by Design Award
Cannes Lions 2019 - Gold Lion in Design, Silver Lion in Digital Craft, Bronze Lion in Mobile and Bronze Lion in Social & Influencer
NYPL Biblion: Frankenstein
Parent’s Choice Awards 2012, Mobile App
SPEAKING &
APPEARANCES
Arts Marketing Association
2019 Conference
Keynote Speaker, Newcastle UK
2018 Digital Marketing Day Presenter, Glasgow Scotland
Press
Interviewed by Forbes, AdWeek, FastCompany, The Times, NY 1, and others