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Schwarzman Building I produced a series of videos to give a global audience a behind the scenes look at some of the Library’s most compelling collections. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541107851140-CO4RJCK5CY64YLUUR3E9/image-asset.png Inside the New York Public Library - Inside The New York Public Library: The Stephen A. Schwarzman Building I produced a series of videos to give a global audience a behind the scenes look at some of the Library’s most compelling collections. https://static1.squarespace.com/static/51e679a5e4b0e5c9e9a10014/5bdb6d9a562fa73fc1616892/5bdb6dd1ef72142ab13e0b3b/1541107117548/ Inside the New York Public Library https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541107913526-QUP65TBP7U9UWW0KIPR3/Screen+Shot+2018-11-01+at+5.26.28+PM.png Inside the New York Public Library - The Maps Collection https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541107932035-WGZAH0PCJ2ORSLR35QQE/Screen+Shot+2018-11-01+at+5.28.53+PM.png Inside the New York Public Library - The Pforzheimer Collection https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541107955879-60HD0PCL99BHFBEJC80K/Screen+Shot+2018-11-01+at+5.30.06+PM.png Inside the New York Public Library - The Periodicals Collection 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to regular New Yorkers using libraries to improve their lives. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540651787873-WPSMGDH2CBF6L3QD4DT7/image-asset.jpeg Library Stories Some of these videos were featured in the Library Stories project; a series of 86 personal interviews that tell how The New York Public Library creates real change in the lives of real New Yorkers. https://static1.squarespace.com/static/51e679a5e4b0e5c9e9a10014/5bd47a96e2c4835088fb5f6b/5bd47b0b448c8a57564bc401/1540651785105/ Library Stories https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540652057406-ZPOEVV95SW6PC0FA75GT/image-asset.jpeg Library Stories Videos were released weekly and featured the full diversity of the New York Public Library including celebrities, teens in need, researchers, new American citizens, and more. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540651919520-LL8KK1ZWYZ5RVW98VIH5/image-asset.jpeg Library Stories The interviews also fed content channels for fundraising galas, government advocacy, marketing, and internal communications. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540652263220-GF3VFKFWXVW6CEHNWI4C/image-asset.jpeg Library Stories https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1566323939425-6JHDX4FCOKW0LZ6NKPK3/image-asset.jpeg Library Stories - A Brighter Future | Education Programs at The New York Public Library https://www.richertschnorr.com/advocacy daily 0.75 2018-11-02 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540758628238-JK2PNUUEEV7RS0GVSJFD/advocacy6.gif Funding Advocacy Digital Campaign https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540655344916-W9OVZQJ3U1W0BNLXEVZ7/image-asset.jpeg Funding Advocacy Digital Campaign We created these animations as part of The New York Public Library’s annual funding campaign. https://static1.squarespace.com/static/51e679a5e4b0e5c9e9a10014/5bd488e0a4222f443096acb8/5bd488f044cfcf5a0a9b06e8/1540655343961/ Funding Advocacy Digital Campaign https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540655648121-H58NSGF6Q3QJLOHMMNCA/image-asset.jpeg Funding Advocacy Digital Campaign The animations play off the campaign theme “Libraries Are For Everyone” to create a sense of urgency and affiliation. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541190772724-4XYILPGFWTMFIW26MIT6/Screen+Shot+2018-11-02+at+4.29.38+PM.png Funding Advocacy Digital Campaign In addition to animation, we created a video about library users studying to become citizens to reinforce our message. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540655492585-6VAYRCNNM98B2L3LOAEF/image-asset.jpeg Funding Advocacy Digital Campaign The final animation was released on the birthday of the Library’s main branch and leveraged the chaotic new cycle to speak to the Library’s importance and stability. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541106974020-3EVPX094BFAK6WCULL3K/Advocacy2.jpg Funding Advocacy Digital Campaign The digital campaign was designed to partner with the broader campaign identity being applied across collateral, events, email, and other platforms. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541106973966-A17WEVUHXDPUDDCB8S9U/Advocacy.jpg Funding Advocacy Digital Campaign https://www.richertschnorr.com/insta-novels daily 0.75 2023-06-29 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540651138339-ZTB0925THFCTBY6TM750/ALICE.gif Insta Novels https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540650148658-PW1W11H2BM1BJGWTLRGM/yw_small.gif Insta Novels - The Yellow Wallpaper Cover Animation Created by Buck https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540823969309-DHFGYAD4NQ63CT28JJRG/TITLE_COVER.jpg Insta Novels The New York Public Library partnered with Mother to bring classic works of literature where they’ve never been before, the Instagram feeds of thousands of young people. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540650604032-4YWUXWA0B8E8DDOOV04S/ALICE.gif Insta Novels To bring the book covers to life, we worked with the talented Buck Design, César Pelizer, and conceptual illustrator Magoz. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540650605588-7HU6ZCSRAG0GHICAVMXH/YELLOW_BIG.gif Insta Novels Try it out on The New York Public Library’s Instagram. https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1540650599334-TI3AAAWE3YQA4NEUF2MA/META.gif Insta Novels https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541275816837-ZW6Q7W4R0IOUPRFCKVV5/image-asset.jpeg Insta Novels As project lead for NYPL I spoke to the press about the project including NY1, Forbes, Times of London, and more. https://www.richertschnorr.com/new-gallery-1 daily 0.75 2023-06-29 https://www.richertschnorr.com/new-gallery-2 daily 0.75 2024-05-30 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717073390932-2DXIJCKY5TDA20OFRDKB/IMG_1895.jpeg New Gallery https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717073390932-2DXIJCKY5TDA20OFRDKB/IMG_1895.jpeg New Gallery https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717073479469-BKK8LE520OYNV9KHVVH2/IMG_1459.jpeg New Gallery https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717073479063-RIJI7PC9DRYW568NU8H6/IMG_1453.jpeg New Gallery https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717073484747-JCDQ8EHPAOJZL3OZ5C6M/IMG_1446.jpeg New Gallery 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Work - AMEX GBT Pacesetters 23 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717082747995-2NPOS01BWIU5JO8LB4UL/AMF_7907.jpeg Work - AMEX GBT Pacesetters 23 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717082751217-R6YA3O9O53SAT84NAFH0/AMF_8254.jpeg Work - AMEX GBT Pacesetters 23 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717082759616-F6464C0EQZ7R2YIZEAFN/Screenshot+2024-05-30+at+10.15.20%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717082763386-5NT4UIU4OO7XLCKGAF43/AMF_6394.jpeg Work - AMEX GBT Pacesetters 23 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717097282191-VHO0350MY5K0HMJ8IPFT/LJ9A1965.jpg Work - Daiichi-Sankyo Launch 22 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717097022264-E85JUSPKUK3UEFYIPER4/1P7A8712.jpg Work - Daiichi-Sankyo Launch 22 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717097086527-7LT1XPNZNK6FUE7800VX/1P7A8783.jpg Work - Daiichi-Sankyo Launch 22 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717097447988-BU0PAW9W0UGO4CKH20GO/1P7A8441.jpg Work - Daiichi-Sankyo Launch 22 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1717097069053-MBHG0H61UVXHH3KGT9TF/1P7A8496.jpg Work - Daiichi-Sankyo Launch 22 https://www.richertschnorr.com/home daily 0.75 2023-06-30 https://www.richertschnorr.com/army-baby daily 0.75 2019-08-10 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374579835160-DS2UUPVSRSAM560EIBX5/Screen+Shot+2013-07-23+at+7.36.38+AM.png "Army/Baby" https://www.richertschnorr.com/amanda-lepore-my-way daily 0.75 2019-08-10 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374554547851-5LUGBACAQKOYPWXFO8VG/Screen+Shot+2013-07-23+at+12.38.39+AM.png Amanda Lepore - "My Way" Music Video https://www.richertschnorr.com/wasteland daily 0.75 2013-08-11 https://www.richertschnorr.com/the-supper-promo-video daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374547472128-USR7FKWOJNG7EDDIA398/Launch+2.jpg "The Supper" https://www.richertschnorr.com/kings-october-music-video daily 0.75 2015-04-06 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374548060310-YC4Y3Z2HI1EGBF460VJ1/Screen+Shot+2013-07-22+at+10.49.34+PM.png Kings - "October" Music Video https://www.richertschnorr.com/facebody daily 0.75 2023-06-30 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1387053465608-T6HE1RT8GA6BIU24TF14/Face+and+Body+Final+1.5.jpg "Face and Body" – The Ones https://www.richertschnorr.com/jessicasix daily 0.75 2023-06-30 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374237415011-WAPTFLJNTJUQ5H1DFRWF/Screen+shot+2011-08-25+at+9.57.22+AM.png "Prisoner of Love" – Jessica Six https://www.richertschnorr.com/about daily 0.75 2020-11-11 https://www.richertschnorr.com/rosies-theater-kids-the-trolley-song daily 0.75 2013-08-11 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374666270765-ID8B843M93H4I4WC5CX0/Screen+Shot+2013-07-22+at+10.59.11+PM.png Rosie's Theater Kids - "The Trolley Song" Video https://www.richertschnorr.com/make-a-gift-change-a-life daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1541170393906-SS0UEZNUCWDJNDJPAM8F/Screen+Shot+2018-11-02+at+10.52.11+AM.png "Make a Gift, Change a Life" https://www.richertschnorr.com/new-york-public-library-advocacy-video daily 0.75 2018-11-02 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374552969074-QEVORKLDNVZY6W4KTVIL/Screen+Shot+2013-07-22+at+10.27.21+PM.png Protect Your Roots, Support Your Branches https://www.richertschnorr.com/musicfashion daily 0.75 2018-06-03 https://www.richertschnorr.com/catlidascope-video daily 0.75 2013-07-24 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1374665970509-0AQZKF7RV3O1SY91S6FV/Screen+Shot+2013-07-24+at+7.37.58+AM.png Catlidascope Video https://www.richertschnorr.com/nonprofit daily 0.75 2017-01-05 https://www.richertschnorr.com/fine-fine-fine-video daily 0.75 2013-08-14 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1376449804867-3O8ZNQDY65FVDQA38U6R/Screen+Shot+2013-08-13+at+11.07.43+PM.png "Fine Fine Fine" Video https://www.richertschnorr.com/school-of-the-future-page daily 0.75 2016-10-31 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1432311410405-0HPLWM6AVU7FYH0SN9OW/Full-color-trans.png School of the Future Brooklyn Identity https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1432311410290-ZT4OJWYRF40X9I87HXVP/blackandwhitetrans.png School of the Future Brooklyn Identity https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1432311584838-CELMAQKSL3Q2L19I2CAE/knockouttrans.png School of the Future Brooklyn Identity https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1432312086362-TDOQMHHTETG8OREVYF9W/image-asset.png School of the Future Brooklyn Identity https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1432312933712-BXY5CNDY9O9N8RW4PAY6/thumbnail.png School of the Future Brooklyn Identity https://www.richertschnorr.com/library-lions daily 0.75 2020-11-12 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/1565472300085-OR22PN6UMQH6EC93E6HW/Screen+Shot+2019-08-10+at+5.23.37+PM.png Library Lions https://www.richertschnorr.com/richertcv daily 0.75 2024-12-19 https://images.squarespace-cdn.com/content/v1/51e679a5e4b0e5c9e9a10014/b629d6bb-cc5d-4cb0-a131-5c0d94aac2ab/Richert_Headshot_Full.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all 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