We created these animations as part of The New York Public Library’s annual funding campaign.
The animations play off the campaign theme “Libraries Are For Everyone” to create a sense of urgency and affiliation.
In addition to animation, we created a video about library users studying to become citizens to reinforce our message.
The final animation was released on the birthday of the Library’s main branch and leveraged the chaotic new cycle to speak to the Library’s importance and stability.
The digital campaign was designed to partner with the broader campaign identity being applied across collateral, events, email, and other platforms.